Follow-up article from Logic + Emotion on the question "Should Digital Agencies be Blogging?"

A quick read through the post and comments will be worthwhile, I promise.

Quote:

For me it comes up to this: Will you take advice of an accountant or a lawyer that only read some articles but never done any work themselves? So why take advice from a marketer that never blogged before. (You all know about Coke Zero and Sony psp flogs). I believe you have to practice what you preach. The first thing I've done in FRANk was to start a company blog. It's not much and we didn't "find our voice" yet but I think all this will come. The critical thing is to be part of the conversation as soon as you can. Because if you're not, well, you're talking to yourself.

Link

Original poll here.