Brief summary of the digital signage situation on Connecticut's main roads.

Quote:

IN THE HEYDAY OF ROUTE 66, THE most intricate gimmick on a billboard was the waving, mechanical arm of a gigantic, cigarette-shilling cowboy — and the federal government considered that a distraction.

Now, billboard-sized TV screens have replaced the Marlboro Man with digital images that change instantly. They are “giant slide shows in the sky,” according to one critic.

The key question seems to be whether the signs, which are generally agreed to be more effective at catching people's attention, are thereby inherently dangerous. There's also the question of whether they're unsightly, but I don't imagine that argument will sway many decision makers in this current climate.

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