As part of a partnership to be announced Wednesday, the online search leader will dispense driving directions at thousands of gasoline pumps across the country beginning early next month.
Motorists will be able to scroll through several categories to find local landmarks, hotels, restaurants and hospitals selected by the gas station's owner. After the driver selects a destination, the pump will print out directions.
CNN Article

Commentary From 16:9:

A quick zip through the Gilbarco website tells a visitor pretty quickly that this is part of the SMART merchandising platform Gilbarco already has in place, and that ads and promo messages are already very much in the mix. It’s even called the Applause Media System. The screens appeared to be 10.4 inch, which is not all that small. The screens are also right at eye-level, which is a big deal.

Google could easily pull off the necessary scripting to serve ads based on station location, demographics and on and on. My guess is they want to see how this goes over first, and also wait until the installed base is much bigger than 3,500 — a number that translates to likely well shy of 1,000 stations.

16:9


Gilbarco website here.