Guinness offers a massive new take on the knocking-over-dominoes theme, with a healthy dash of Rube Goldberg thrown in. In this case, the spot, shot in a remote Argentine village, shows everything from books to cars to actual dominoes, all toppling nicely. Keep an eye out for the flaming bales of hay.

Quote:

Paul Cornell, the marketing manager for Guinness, said: "The ad is fundamentally a celebration of community.

"It shows an entire village coming together to create an awe-inspiring spectacle of toppling objects."

Right... 'fess up Paul, it's really about how massively fun it is to knock a bunch of stuff over on a big budget.
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