In some ways this seems like a counter-trend to online music distribution...
and it's a lot more money than a CD. Remains to be seen whether there's enough perceived extra value to get consumers to go for it.

I do think the promotional possibilities are intriguing.

Quote:

Matchbox Twenty's new album, Exile on Mainstream, is being sold on a USB bracelet. Available exclusively at Best Buy, the $35 item includes all 17 songs from the album (released Oct. 2), music video How Far We've Come, another video with band interviews, a digital booklet with album art and other band items to customize your computer.

Link

Thanks to Kresta Hodges for this one!