Omnicom's DAS (parent division of TracyLocke and N-GEN) announces acquisition of a stake in the Virtual Worlds agency Millions Of Us.

MoU operates largely in Second Life, with activity in teen world Gaia Online and avatar widget site Zwinky as well.

Quote:

"We are entering an era known as the 'Avatar Age' in which people connect face to face online. Because people today trust the recommendations of friends much more than advertising, companies can now seize the opportunity to support online communities and connect more deeply with their customers through social networks rather than through traditional online advertising," said Reuben Steiger, CEO, Millions of Us. "This financing will allow us to make necessary investments and attract the talent to continue along our rapid growth curve."

Read the Press Release

UPDATE: More info in this AdWeek article.