Apparently a creative shop dedicated to the creation of out-of-home advertising, based in the Netherlands:

Digital in-store advertising adds dynamics to the PoS marketing and communication mix. Retail Crossing designs and develops creative advertising via digital signs. We offer media consulting, creative concepts, design and production. We deliver the content and technical expertise our clients need to reach their target audience with rich, compelling information.

Check out the samples on the site. I find most of the commercials too long at 15 seconds, but the little :07's for the airport are better.

The narrowcasting examples are tedious indeed - but they seem to be targeted at in-store TV, with emphasis more on telling a longer story than on a quick brand impression. I haven't managed to make myself watch a whole one yet - your mileage may vary.

Retail Crossing