Sanrio are in beta with the new "Hello Kitty Online"
I've signed up for an account, and will post more when I get a chance to get in there and poke around. So far it looks like a standard advergame sort of thing.

More screenshots:



Here's the developer's tag:

Burda:ic GmbH markets and distributes so-called Massively Multiplayer Online Games (MMOG) throughout Europe such as 'Ragnarok Online' and establishes interactive gamer communities like www.alaplaya.eu. Hubert Burda Media views gaming as a key medium for young target groups. www.burda-ic.com

Link Warning - obnoxiously cheerful music that you can't turn off.