Anyone who hasn't been living under a rock for the past few years will tell you that customization is king. It may be updating POS or letting consumers design their own t-shirts. Either way, choice is the name of the game. Domino's is showing that they're willing to lead the charge with their new BFD Builder. Luckily, this is technology that N-GEN currently has in-house. See Sam Moore for details.

Uncrate says:

Domino's BFD Builder
You too can become a famous pizza artist with Domino's BFD Builder. Short for Big Fantastic Deal (we were hoping it stood for something else), the service lets you build a custom pizza — specifying the type of crust, the amount of sauce and cheese, and all the different toppings you want — for a flat rate of $11. They're amazingly fun to build and are ready to pick up 30 minutes after you place the order. Name and save your creation, and your pizza will show up in the BFD database, where other fools can order and try your concoction. http://www02.order.dominos.com/home/bfd/