Of course, they avoid saying "snail mail" - but these folks offer to turn your email into an actual (physical, like you can hold in your hand) letter.

It wasn't that long ago that "mail" meant the physical kind by default, instead of the other way 'round...

Anyhow, cloud-computing (i.e. having your data and services reside somewhere "out there" rather than on your desk) gives birth to its antidote here - a service that pulls stuff (correspondence in this case) out of the cloud and delivers it into the hands of non-cloud-connected recipients.

The truly mind-bending part is that firing up a lot of technology at both ends and the middle is perceived as easier than getting out a pen, paper, stamp and envelope (where'd I put those stamps...?)
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