Another hat-tip to Mark Van Duinen!

In the tradition of the "Second Life is Over" meme of last summer, here's a post on the current head-scratching around mobile marketing, specifically at the MMA meeting earlier this month.

Quote:

Marketers are balking at shifting money into mobile advertising because they don't understand its potential at a fundamental level, said Renee Borkowski, senior VP of database marketing at Arc Worldwide. Marketers "are still struggling with their own mobile phones," Borkowski said. She said the result is a "true gap" between what the industry sees as the mobile phone's future and the realities of dealing with prospective marketers.

Looks like another case of folks who don't understand the technology using it badly, then moving on to the Next Big Thing.

Link