Attention Marketers: Consumer trust is highly vulnerable to erosion

Ars Technica has this report on a survey by YouGov that shows the damage that can be done to a brand's reputation by phishing attacks.

Even though some users seem to recognize their responsibility to secure their accounts, still consumer confidence, carefully fostered, can be lost so easily by this sort of thing.

Quote:

42 percent of adults in the UK feel that their trust in a brand would be greatly reduced by receiving a phishing e-mail claiming to be from that brand, according to an online survey conducted by research firm YouGov.

Link

Another article covering this same material is here.
Cloudmark's press release here. This is the closest thing to the actual survey data that I can find. Cloudmark are the sponsors.