Disruptive technology. Wikipedia: "A disruptive technology or disruptive innovation is a technological innovation, product, or service that uses a "disruptive" strategy, rather than a "sustaining" strategy, to overturn the existing dominant technologies or status quo products in a market."

In what promises to be one of the most disruptive technologies of the next few years Nippon Telegraph and Telephone Corp. (NTT) has developed a technology where the human body becomes the conduit for data transmissions. The possibilities are truly endless when you begin to think of the broad range of applications this new technology could have within the marketplace. It's all about to change from loyalty to cards to music sharing.

From the Sydney Morning Herald:

"The power of human touch will soon be used to transmit data.

Telecom giant Nippon Telegraph and Telephone Corp. (NTT) is planning a commercial launch of a system to enter rooms that frees users from the trouble of rummaging in their pockets or handbags for ID cards or keys.

It uses technology to turn the surface of the human body itself into a means of data transmission.

As data travels through the user's clothing, handbag or shoes, anyone carrying a special card can unlock the door simply by touching the knob or standing on a particular spot without taking the card out."

Full article here: http://www.smh.com.au/news/technology/new-technology-turns-your-body-into-a-swipe-card/2008/02/22/1203467334117.html?page=fullpage#contentSwap1

Like any other technology, as mobile media becomes more and more prevalent so do the ways in which consumers interact, customize and drive their evolution past that of which the product was originally designed. Repurposing, leveraging and riding the wave of these consumer driven evolutions is a powerful way to bring cutting edge promotions to market. The Pocket Film Festival in Japan is a shining example of this. How would you leverage this new trend in a promotion?

TOKYO (Hollywood Reporter) - The inaugural Pocket Film Festival in Japan, showing movies made entirely on mobile phone cameras, will kick off Friday in Yokohama.

Forty-eight films, chosen from more than 400 entries from 18 countries -- including Japan, Singapore, China, South Korea and Germany -- will screen in competition at the weekend event, organized by the Tokyo National University of Fine Arts and Music.

The competition has two categories, one for films to be shown on regular screens and the other for films to be viewed on phones. The winning film will receive 500,000 yen (US$4,500).

"Being the first time for the festival, we weren't sure what to expect, but we've had a range of films from regular narrative stories to more experimental films," organizer Yuko Mori said.

"Of course, the resolution is comparatively low on phone cameras, so effective use of that is important," Mori said. "People have also made films where only a camera phone could go. One entry, by grade-school children, was even shot inside a fridge."

The festival also will feature symposiums on the possibilities for new content and applications using the medium of camera phones.

Reuters/Hollywood Reporter

Link to the main site:

http://www.pocketfilms.jp/en/

Anyone who hasn't been living under a rock for the past few years will tell you that customization is king. It may be updating POS or letting consumers design their own t-shirts. Either way, choice is the name of the game. Domino's is showing that they're willing to lead the charge with their new BFD Builder. Luckily, this is technology that N-GEN currently has in-house. See Sam Moore for details.

Uncrate says:

Domino's BFD Builder
You too can become a famous pizza artist with Domino's BFD Builder. Short for Big Fantastic Deal (we were hoping it stood for something else), the service lets you build a custom pizza — specifying the type of crust, the amount of sauce and cheese, and all the different toppings you want — for a flat rate of $11. They're amazingly fun to build and are ready to pick up 30 minutes after you place the order. Name and save your creation, and your pizza will show up in the BFD database, where other fools can order and try your concoction. http://www02.order.dominos.com/home/bfd/