October, 2007

Kinset - virtual worlds meet online shopping

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Mashable notes the debut of Kinset, an immersive shopping application (Windows only at this point).

Notes Mashable's Adam Ostrow:

It’s cool technology no doubt, but is there really value for customers?

Perhaps the answer is to make Kinset social – allow you to interact with other shoppers as you navigate the store and discuss the items you are viewing. This seems to be missing at the moment, but would make the shopping experience more realistic and potentially much more worthwhile.

Now, combine this with the ability to move your avatars between virtual worlds (Link) and you'll be able to shop with friends from anywhere. Conversely, I can imagine a portal being opened from an RPG or Second Life-type environment - why not just step into a bookstore in-world?

Link


Review coming soon, once I'm back in Parallels...

Omnicom's DAS Acquires Position in Virtual World Expert Millions of Us

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Omnicom's DAS (parent division of TracyLocke and N-GEN) announces acquisition of a stake in the Virtual Worlds agency Millions Of Us.

MoU operates largely in Second Life, with activity in teen world Gaia Online and avatar widget site Zwinky as well.

Quote:

"We are entering an era known as the 'Avatar Age' in which people connect face to face online. Because people today trust the recommendations of friends much more than advertising, companies can now seize the opportunity to support online communities and connect more deeply with their customers through social networks rather than through traditional online advertising," said Reuben Steiger, CEO, Millions of Us. "This financing will allow us to make necessary investments and attract the talent to continue along our rapid growth curve."

Read the Press Release

UPDATE: More info in this AdWeek article.

Matchbox Twenty release to be delivered on USB rather than CD

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In some ways this seems like a counter-trend to online music distribution...
and it's a lot more money than a CD. Remains to be seen whether there's enough perceived extra value to get consumers to go for it.

I do think the promotional possibilities are intriguing.


Quote:

Matchbox Twenty's new album, Exile on Mainstream, is being sold on a USB bracelet. Available exclusively at Best Buy, the $35 item includes all 17 songs from the album (released Oct. 2), music video How Far We've Come, another video with band interviews, a digital booklet with album art and other band items to customize your computer.

Link

Thanks to Kresta Hodges for this one!

Motionstream – Stock footage for digital signage

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These guys do stock animation specifically for the retail POP digital signage market. Looks like it's delivered in Quicktime. Holiday backgrounds, Valentine's Day hearts floating across the screen, etc.

Interesting niche - could save searching through acres of non-relevant video footage.

Link

Coming soon(ish) - Move your avatar from one world to another

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IBM and Linden Labs (creators of Second Life) are collaborating on a technology that will allow users to move their avatars between different virtual worlds. Clearly some sort of language spec will have to be agreed upon. What's not clear is how a character finely crafted and tuned to the social environment in one world will translate into another. For example, if you've got a lot invested as a warrior in WoW, how does your persona come across in the decidely unwarlike SL? Do people now start crafting more generic personae?

Quote:

A virtual character, or avatar, for all the virtual worlds in which people play is the goal of a joint project between IBM and Linden Lab. The computer giant and the creator of Second Life are working on universal avatars that can travel between worlds. The project aims to open up virtual worlds by introducing open tools that work with any online environment. The companies hope to boost interest in virtual worlds as well as make them easier to navigate.

Usability News - Universal Avatars bestride Worlds

BBC News article

PIA/GATF GAIN unit establishes presence in Second Life

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Link to press release

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GAIN, the Graphic Arts Information Network, a unit of PIA/GATF, has established a training facility in the virtual world Second Life.

Quote:

Within [Second Life], printers are able to hold meetings, train employees, interview job applicants, promote themselves to hundreds of thousands of potential customers, and even sell virtual products and services for real money in the Second Life marketplace, which generates over $1 Million per month. The possibilities are endless.

I'm not sure how realistic it is for a printer to try and sell stuff from a virtual world - but the training scheme sounds promising.

Read more about Second Life Grid, the platform that empowers the whole Second Life world system, here:

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Wal-Mart Plans Video 'Narrowcasting' Displays Throughout Canada Stores

Last week, EK3 announced the WalMart Canada deal - 20 screens each in 350 stores.

Link and Link

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Now, Information Week has a piece with interesting detail - apparently WalMart are planning to key the content on the screens to inventory levels.

Once tied into store inventory systems, the EK3 systems could automatically trigger messages promoting overstocked items, for example. They also can be programmed to detect changes in weather, and serve up promotions for beach supplies or tank tops, for example, if the weather suddenly turns warm.

Wal-Mart Canada plans to talk about its plans at the National Retail Federation Show in New York City in January, according to EK3...

Tim Horton's, a chain of 2,500 Canadian coffee shops that throws out any unsold fresh doughnuts after four hours, uses EK3 displays in its stores to promote doughnuts that are approaching their expiration time.

Link

This is an interesting angle, undoubtedly heavily dependent on their RFID efforts – wonder how they’ll tie those together? After all that’s the best route to tracking actual inventory levels (as opposed to “Here’s what we think we have” levels) in-store.
Their RFID push seems to be morphing, with more emphasis on the front of the store – see here

Thanks to Rob Webber for the InfoWeek piece

The World’s Biggest Outdoor Contract?

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CBS Outdoor will test projected motion graphics in the London Underground.
No sound as yet (and please, let's keep it that way!). Test was set to start Friday (10/5).

The full contract seems to cover about 120,000 screens, if you add the ones in the stations and the ones on the trains.

Link

Careful with that copy - it's loaded...

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Apparently Yass is a locale in Australia.
Now, with digital signage, we could have fixed this in a jiffy...

Link

Wal-Mart's Faltering RFID Initiative

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Baseline has a piece on how WalMart is rethinking its RFID strategy. "Faltering" is a bit strong, based on the article's actual content, but I'll bet the author didn't write the headline.

Looks like WalMart's trying to find ways of using the technology effectively even though it's not fully rolled out – fully enabling a single supply chain, for example, rather than counting on having all the distribution centers online and all the products tagged any time soon.

Quote:

Wal-Mart's change of plan demonstrates the need for retailers and suppliers alike to tread carefully with RFID. As retailers such as Best Buy have observed, widespread adoption is still years, not months, away. At the same time, some of the greatest benefits may not be in applications first thought to be ripe for the technology, such as automating distribution centers. Instead, retailers are finding early gains closer to the sales floor, where they are using RFID to track consumer buying patterns and ensure products are on shelves in time for promotions.

Link