Top line: Email and search marketing eclipse online display ads as the most prominent elements in the interactive marketing mix, while social media — like blogs, podcasts, RSS, social networks, and online video — are strong up-and-comers. But mobile and game marketing are relatively ignored.

Among Forrester's recommendations: Start adopting now to keep up with your customers who already actively use emerging technologies. Advanced online ad targeting, RSS, and blogs provide the easiest entry points.

Ilya Vedrashko asks: How do people come up with these numbers that in-game advertising is going to grow to $1B by 2011 if 70-80% of marketers are not even planning to go there in the next year? And 2011 is in three years.

Interactive Marketing Channels To Watch In 2007 by Brian Haven - Forrester Research

NOTE: Free registration at Forrester required to view full report.

Honda featured the band "Fall Out Boy" in a Google Gadget Ad, which contained several dozen videos of the band and could be added to nearly any website including iGoogle.

Google Gadget Ads

From the press release:
'Gadget ads can incorporate real-time data feeds, images, video and much more in a single creative unit and can be developed using Flash, HTML or a combination of both. Designed to act more like content than a typical ad, they run on the Google(TM) content network, competing alongside text, image and video ads for placement. They support both cost-per-click and cost-per-impression pricing models, and offer a variety of contextual, site, geographic and demographic targeting options to ensure the ads reach relevant users with precision and scale.'

"We're always looking for new ways to engage with our consumers," said John Vail, director, interactive marketing, Pepsi-Cola North America. "Google Gadget Ads allowed us to reach the right audience at the right time, with an interactive message that brought our light-hearted Sierra Mist campaign, ‘Squeeze More out of Summer,' to life."

PDF approval meets Xinet hosting - apparently Aprimo's got it working for 8.0. Comments are saved into the PDF, and also imported into the Aprimo database, all without using WebDAV.

Link

Virgin America have announced that "sometime in 2008" you'll be able to connect to the internet from their flights, using either your own device (laptop, PDA, etc.) or their seatback-screen based application.
More info here and here.